Setthi Code offers part-time courses and programmes for managers, founders, and product leads who want an honest, working understanding of AI in business practice — without becoming developers themselves.
Each programme is designed around the realities of part-time study, with a pace and scope that fits alongside a working schedule. The content is practical, honest, and grounded in current business contexts.
A part-time course for managers, founders, and business professionals who would like a calm, accurate command of how applied AI tools fit into everyday business practice — without becoming developers themselves.
A part-time track for product managers, designers, and business leads who would like to develop a working command of how AI-supported products are designed, scoped, and brought to market in a small team.
A part-time programme for senior managers and founders who would like to develop a structured, practical approach to introducing AI work into a wider business, including governance and sequencing.
We do not overstate what AI tools can do, and we do not manufacture urgency. Every session is built around accurate, current information rather than trend-chasing.
All programmes are structured for part-time attendance, with workloads calibrated for people carrying existing professional and organisational responsibilities.
We keep enrolment numbers deliberately small so that each participant has genuine access to faculty and to the thinking of peers working in similar contexts.
The emphasis throughout is on decisions and writing that participants will actually need to produce — briefs, strategy documents, evaluation frameworks — not abstract concepts alone.
Our programmes are designed for people whose role is in business, product, or leadership — not software engineering. Technical fluency is built where it is useful, not as an end in itself.
Our faculty brings experience from both regional and international organisations, and our case material draws on business contexts that are familiar to practitioners working in Southeast Asia.
We are happy to discuss which programme may be the most useful fit for your role and situation, without any pressure to enrol. Write to us or call the office on weekdays.
No. All three programmes are designed for people whose primary role is in business, management, or product — not in software development. We build familiarity with technical concepts where they are directly useful, but we do not teach coding or engineering methods.
The Business AI Literacy course is designed for around four to five hours of study per week. The Product Development Track typically requires six to eight hours. The Strategy and Implementation Programme varies more by week and by participant, with an average of around six hours including one-to-one sessions.
The Business AI Literacy course uses recorded sessions, which participants complete on their own schedule each week. The Product Development Track combines live group sessions with recorded material. The Strategy Programme uses live sessions and regular one-to-one meetings, scheduled around each participant's working calendar.
All programmes are delivered in English. Reading materials and written exercises are also in English. If you have questions about language requirements, please contact us and we can discuss your situation directly.
Fees are payable in Thai Baht. We accept bank transfer and will provide full payment details on enrolment. For the longer programmes, we can discuss instalment arrangements on request.
Yes. We can issue a formal invoice addressed to an employer or organisation. Please let us know when you enquire and we will include the relevant details in our response.
The shortest and most direct route is a brief conversation with our team. We will ask a few questions about your role, your organisation, and what you are hoping to be able to do differently at the end of the programme — and we will give you an honest assessment of which path makes the most sense.
143/8 Convent Road, Si Lom, Bang Rak, Bangkok 10500
Monday – Friday: 09:00 – 18:00
Saturday: 10:00 – 14:00
Sunday: Closed